Creative Marketing
Successful Marketing Projects
Deak-Perera – When 10 gram gold bars first became available, I was asked to develop a marketing plan. The bars were incorporated into jewelry items and the entire initial supply of bars were sold in months.
International Safe Depository – One of the nation’s first private safe depositories asked me to create a marketing plan to introduce the idea of a private safe depository to the public. To show its safety, I created a Grand Opening event that had $1 million in gold as the centerpiece of a wine and cheese reception with the guests having their pictures taken sitting in a chair made of gold bars. The evening was so successful that additional events were held in following years featuring $1 million in silver and later $1 million in pearls.
Texas Educational Microwave Project – I was hired by TEMP to increase the utilization of this three-city educational television network by the seven universities that used the service. In the first year I increased the network’s utilization by 400% with no increase in budget.
Executive Office of the President – I was contracted to produce and direct large multi-projector slide presentations for President Reagan’s addresses to senior federal officials.
Share this: